The Development Source
Too many proposals have poor graphics, insufficient graphics, or in some cases, no graphics at all. This is a problem because graphics should be an important element of persuasion in your proposal.
Graphics are far more than entertaining diversions. Done well, they can help reviewers quickly understand your major points and win themes. We know from considerable research that good proposal graphics that are integrated into the text significantly increase understanding. This is true both for visual and non-visual learners. The cliché – that a picture says a thousand words – happens to be true.
According to Beth Wingate of the Lohfeld Consulting Group, there are six guidelines that you should incorporate into your proposal development process. To create good proposal graphics:
Mile Parkinson of the 24 Hour Company has another piece of sage advice for developing graphics that you should follow. First write the action caption and then develop the graphic based on it.
Every graphic should have an action caption that makes a major point. Starting with the action caption will help you create a graphic that communicates something essential to the evaluator.
Take your graphics seriously, write good action captions, and you will produce a more persuasive proposal.