The Development Source
A typical government Request for Proposals (RFP) asks for plenty of information, often with tight page limits. In the old days, many RFPs did not specify a maximum number of pages. Today, this is the norm because government agencies do not want to review proposals that are verbose and full of marketing hype.
As Mike Parkinson of the 24 Hour Company points out, there are very sound reasons to use graphics in proposals with tight page limits because graphics will help you submit more competitive bids:
Graphics are not better than text, and text is not better than graphics. Graphics and text work best together when they are integrated and convey the same messages. You should consider using graphics when you have tight page limits to (1) communicate complex concepts and relationships more succinctly and effectively than text alone; (2) ensure that the most important information stands out; and (3) convey a sense of your company’s professionalism and commitment to the contract.
To develop “lean” but effective graphics when you have tight page limits, follow these rules:
For examples of good, economical graphics, visit Parkinson’s entertaining and informative BillionDollarGraphics.com.
Text-based proposals are difficult to read and understand, no matter how well they may be written. Use graphics, especially in RFPs with tight page limits, and you will create more persuasive proposals.